The Corporate Scrum: RugbyWA by the Numbers - The Business Impact of Community Rugby

Wed, May 28, 2025, 4:54 AM
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by RugbyWA Media

Community rugby in Western Australia is more than just a game, it’s a growing ecosystem with real commercial value, deep community ties and unmatched engagement. For our business partners, RugbyWA offers a platform to connect with thousands of passionate players, families and supporters across the state.  

 

Key Numbers That Drive Impact:  

Participation & Reach  

  • 10.8% growth in registered players (YoY to date) 
  • 8.4% growth in junior participant (YoY to date) 
  • 33 community clubs + 6 PSA schools activity competing 
  • 14.9% increase in female participation (YoY to date)  
  • 543 fully accredited Coaches in 2025.  

  

Regional & Grassroots Expansion  

  • Rugby now playing in 4 regional zones from the Goldfields and Peel to the South West and Great Southern.  
  • Weekly programs delivered in 25 schools on average, engaging thousands of students.  
  • Events such as Country Carnivals, all abilities gala day, and 7’s series attract thousands in attendance and provide sponsor exposure through branding and activations.  
  • Future expansion into the Mid-West and Pilbara, including a partnership with Strickland Metals securing a Come-and-Try opportunity and school clinics in Wiluna.   

  

Digital & Event Engagement   

  • 2.576 million total impressions across RugbyWA’s social media since January 1, 2025.  
  • RugbyWA website see 12,000+ monthly users with strong interest in fixtures, results and community news.  

  

At RugbyWA, these numbers tell a story, not just for what we are today, but where we’re going. If your brand is looking to connect with local communities, drive visibility, and deliver meaningful social impact, we invite you to partner with us. 

Let’s build something powerful – together. 

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