The RugbyWA School Ambassador Program was created in 2025 to support teachers in growing rugby within their schools.
Through the program, teachers receive access to exclusive experiences for their students, coaching resources and opportunities to connect with WA’s broader rugby community.
While the program is primarily about empowering teachers and students, it also creates a unique opportunity for businesses to engage meaningfully with local communities.
How it Aligns with Business Goals:
Partnering with initiatives like the School Ambassador Program is increasingly recognised to meet business needs beyond traditional marketing.
- Brand Connection: reach families and school communities through trusted, values-driven environments.
- Community Impact: Contribute directly to grassroots education and sport, aligning with corporate social responsibility goals.
- Workforce Development: Build relationships with future generations and their families in key regional and metropolitan areas.
- Meaningful Visibility: Support local initiatives that offer genuine stories and outcomes, rather than transactional advertising.
Authentic community partnerships can drive strong brand reputation, higher levels of customer trust and loyalty and real community outcomes. The program is continually expanding, with over 145 teachers from across Western Australia already participating.
The School Ambassador Program offers businesses an opportunity to be part of a growing movement in WA schools. Rather than a traditional sponsorship, this is about collaboration – shaping the future of the program together and finding ways to link school engagement and your business priorities.
